Our ebook won the Sustainability in Ecommerce Award at the UK Ecommerce Awards 2023! Check out the award-winning ebook
Rebecca and Clare have built a natural, eco friendly skin care brand, which provides an award winning skincare range with products designed to bring your skin and life back into balance.
The Balance Me team came to GPMD in 2019 with a site which, due to a number of limitations and a legacy code base, was in need of a refresh. The original site, while functional, was one dimensional and did not allow for users to efficiently explore the breadth of the brand’s products and ranges. There was a lack of personalisation, and the UX was in need of an overhaul.
Balance Me’s specific requirements were:
The team at GPMD have helped my sister and I realise our vision and transform balanceme.com into a beautiful website that engages our customers and drives business growth. They are friendly, talented and solutions-driven and we’ve really enjoyed partnering with them as we evolve and develop our business.
GPMD approached the project in two parts. Firstly, we migrated the old site to the BigCommerce platform. Then, following a full redesign, we relaunched the site with Balance Me’s new branding.
A fully responsive and mobile optimised site was delivered, ensuring that the essence of the Balance Me brand, and what it represents today, were captured.
Read the second part of Balance Me's success story to find out about how they've integrated a powerful tech stack and loyalty program to drive engagement and conversions.
