Lazy Susan 2023

In 2007, from the humble confines of his garden shed, Michael Scott embarked on a journey that would transform his passion for garden furniture into a thriving family-run business - Lazy Susan.

Lazy Susan Furniture officially debuted in March 2007, introducing a range of furniture sets carefully curated to meet the needs of its growing customer base. Today, Lazy Susan is available in local languages for France, Germany, Spain, Italy, and the Netherlands, and also ships to Belgium, Switzerland, Austria, and Portugal. 

Lazy Susan boasts a fast-growing business, propelled by a team whose dedication to delivering outstanding customer service and quality products at competitive prices remains unwavering. Yet, Lazy Susan is more than just a company—it's a force for good. Through the "Do Some Good" charity initiative, the company has donated over £376,000 to various causes, both local and international. As a customer, you're not just buying furniture; you're becoming part of a community that believes in making a positive impact.

Challenge

After successfully migrating to Shopware, Lazy Susan’s initial challenge dealt with demand surging, but an existing setup that couldn’t keep pace. The hurdles were multifaceted, ranging from site maintenance challenges that demanded manual labour to a lack of usability and efficiency throughout the platform. The site's speed and performance suffered under the weight of intricate integrations, adversely impacting the overall user experience. A comprehensive overhaul was needed to optimise the user experience on all devices and to create more efficient processes. For the results on this, have a look at our Lazy Susan case study covering their migration and initial optimisation phase.

Recognising the need for a more strategic approach, Lazy Susan sought guidance from their agency GPMD to prioritise the right areas to grow their business.