Your Next Level Guide to Customer-Centricity on Shopware

Competition for shoppers’ attention is fierce. Ecommerce may have seen impressive growth in the past 24 months, but in this new, less restricted retail phase, how can online retailers maintain this momentum?

The answer lies in the customer. Put them at the heart of every decision and you create a positive experience at every stage of the buying journey.

Discover the Shopware tech stack ready to make this customer-centric approach a reality. Read about the brands already using them to increase revenue for their business.

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Real life examples. Actionable advice.

Discover the six areas that will drive real change for your business this year:

Platform: Building a business on strong foundations

Deciding on an ecommerce platform is one of the fundamental choices that a business makes, where simplicity needs to be balanced with scalability.

Best Practice: Cheesemonger’s Paxton & Whitfield chose Shopware to deliver the heritage brand experience to customers digitally. Find out how artisan food products were translated online to turn them into must-have purchases.

Email: The gold standard for customer retention

Email marketing can be an excellent customer retention tool, with post-purchase emails boasting 90% higher revenue per recipient than standard email campaigns.

Best Practice: Using Klaviyo, The Fish Society ensured one-off customers were converted into repeat shoppers. Find out how the company used email to win 32% of its annual revenue.

Search: Giving customers what they want

70% of mobile shoppers prefer to use the search box over browsing by category. With mobile shopping now outweighing desktop in the UK, it’s essential that search queries deliver the right results.

Best Practice: Garden furniture brand Lazy Susan used Findologic to ensure successful above-the-line advertising campaigns were converting the 50 yrs+ browsers into buyers.

Headless Commerce & PWA: Looking beyond the buzzwords

With mobile shopping now making up 60% of purchases in the UK, it makes sense that Progressive Web Apps are increasingly on the ecommerce roadmap. Paired with the flexibility of Headless Commerce, this technology is being adopted by businesses of all sizes.

Best Practice: British Standard Cupboards took advantage of Shopware 6’s functionality to implement Vue Storefront’s brand new PWA, using Lighthouse and Core Web Vitals to track success.

Integrations: Translating between tools

As ecommerce businesses move towards microservices, the potential for miscommunication between tools increases. The translator comes in the form of iPaaS (integrated platform as a service) pulling the relevant information from one source, changing it and sending it to the desired destination in the right format.

Best Practice: Find out how British Standard Cupboards used Apio to improve ERP and Mywalit used it to recategorise its products without manual intervention.

Get the guide and build your
customer centric ecommerce strategy

Find out more about how your business can become more customer centric and what ecommerce areas you should focus on. Download the guide for actionable insights and best practices.

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